Marketing Your Virtual Brands
Marketing is essential to the successful activation of your virtual brands, as it drives early awareness, platform visibility, and initial order volume. While Epicore leads brand strategy and launch marketing, the kitchen partner’s role in the process is critical. Consistent food quality, accurate execution, and strong customer experience directly impact ratings, platform ranking, and repeat business.
Your success depends on having tight alignment between our marketing efforts and your kitchen execution from day one.
Pre-Launch
Building the anticipation
Pre-launch marketing is especially important in building anticipation and demand before your virtual brands goes live. By creating early awareness through teaser campaigns, platform visibility, and localized messaging, Epicore ensures the brand enters the market with momentum rather than starting cold. This early exposure helps drive initial orders, generate early reviews, and signal demand to delivery platforms, giving the brand a stronger launch position and accelerating its path to consistent performance.
Marketing is Cooperative
Your role in the implementation of the marketing strategy for your brands cannot be understated. Epicore has the plan, the strategic oversight, experience and team - we need you to be our local 'grass roots' support!
Take Photos
One of the most important roles you have in the marketing process is contributing to the brand content. Take pictures along the way; preparing food, finished product, happy staff, orders going out. This will all help us promote your business.
Post to Social Media
As we are posting to social media on our brand pages, so should you be on your page. Let your customers know you are starting a new brand, this is a built in audience - use it to your advantage.
Engage Your Team
It is so important to engage your staff in what you are doing! If they are excited about your new brands, the chances of success are greatly increased. They will take more care, make better food, pay more attention to detail and engage more on social media.
Going Live!
The Time is Now
The launch of a virtual brand is a critical moment to capture consumer attention and establish early performance benchmarks. Coordinated collaboration between Epicore and you, our kitchen partner, ensures that launch marketing, platform promotions, and in-kitchen execution all happen simultaneously, maximizing visibility and order flow. When both teams are aligned and fully engaged, the brand is more likely to generate strong first-week results, positive reviews, and sustained momentum that sets the foundation for long-term success.
Making a Splash
Now you are live - let's tell the whole world! (Well at least those who are in your delivery area). We want to get the word out to as many potential consumers as possible, as quickly as possible, and as often as possible.
Repetition works.
Make sure your team is ready
You are launching. Make sure your team is ready. Fresh ingredients, tablets and printers ready, SOPs posted, packaging ready. Everyone knows their role and is ready to play it.
Photos of your first order
How exciting is this? An order came in! Be sure to take pictures of your first order being made and going out. Celebrate the win! Post it on Social! Let people know you are here.
Engage Your Customers
Just like engaging your staff, it is important to engage your customers as well. Respond to comments and reviews, answer questions, reach out and be dynamic. Remember this is your business, we are just providing you with a vehicle that will help.
Building Momentum
Success Takes Work
Ongoing, stable marketing is essential to building momentum and long-term sustainability in a virtual brand business. Consistent marketing keeps brands visible on delivery platforms, reinforces consumer awareness, and drives repeat ordering, which directly impacts performance and ranking. Rather than relying on short-term spikes, a steady marketing presence creates predictable demand, supports operational planning, and allows brands to grow in a disciplined, sustainable way over time.
There Is No Short Term
Please remember that success is not an overnight thing. Anything good, that is going to last, takes time to develop. This business is no different. Our team will work with you to build your virtual brand business - long term.
Be Consistent
One of the keys to success is consistency. Be consistent in your products, your service, your timing, your marketing, your attitude. Consistency is what makes the food service business run efficiently.
Engage Your Community
Get involved in your local community. Find out what events are happening, what sponsorships you can engage in and what businesses you can cross promote with. Community marketing is key, and we can help.
Follow The Plan
Your Epicore Partner Success Manager, will be constantly working with you to improve your business. Looking at the metrics of each brand and each platform, determining how we can continually improve to make your business and your brands stronger.