Operating a successful virtual brand
Launching and Operating a success virtual brand is just like running your business, it takes work, consistency and dedication. Marketing is an essential element to this success, as it drives early awareness, platform visibility, and initial order volume. While Epicore leads brand strategy and launch marketing, your role in the process is critical. Consistent food quality, accurate execution, and strong customer experience directly impact ratings, platform ranking, and repeat business.
Your success depends on having tight alignment between our marketing efforts and your kitchen execution from day one.
Your success is a TEAM effort
Your role in the implementation of the marketing strategy for your brands cannot be understated. Epicore has the plan, the strategic oversight, experience and team - we need you to be our local 'grass roots' support!
TRAFFIC
Generating interest and excitement in your virtual brands is key to building initial traffic, follow these steps: 1. Follow your brand social media pages 2. Take photos of your pre-launch activities and post them, tagging Epicore
ENGAGEMENT
Engagement is critical to early success. like, re-post and share all brand information. Also do the following: 1. Engage your staff to do the same. Tapping into their networks can be powerful marketing. 2. Engage your existing restaurant customers, they love you already, take full advantage of that.
AWARENESS
Awareness is about building recognition for the brands and for your business, by consistenly following these steps: 1. Post on a regular basis, with relevant content about the growth of your brands. 2. Be sure to engage not only with Epicore and our marketing team but with your customers and comments as well.
MONETISATION
By creating traffic, engaging in early success and building awareness we can now turn demand into orders, into profitability and into repeat demand. 1. Maintain platform visibility, execute all promos and engage in all ads. 2. Promote customer ratings, and continue to build a base of strong reviews.
LET'S MAKE A SPLASH!
You Earn Success
The strongest virtual brands are not rushed, they are built deliberately.
A disciplined first 30 days creates: - Higher ratings - Better platform visibility - Predictable, scalable profit
Follow the support. Respect the system. Execute consistently.
Stabilize
Execute consistently, protect your ratings and focus on consistency.
Optimize
Improve efficiency and focus on speed without compromising quality.
Performance
Build momentum and confidence through execution during busy periods.
Scale
Confirm your readiness to expand your hours or even add more brands.
There Is No Short Term
Please remember that success does not happen overnight. Anything good, that is going to last, takes time to develop. Your Virtual Brands are no different. Our team will work with you to ensure the success of your business - long term.
Follow The Plan
Your Epicore Partner Success Manager, is part of your team - we are here to help!
Building
Momentum
Sustains
Profits